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Why is it important to include fruit in our diet?

Because fruit contains a variety of nutrients including vitamins, minerals and antioxidants.

Fruit is one of the essential parts of a healthy diet. However, there is a difference between fruit and fruit. Its quality characteristics and nutritional values ​​are influenced by many factors from the technique of its cultivation to processing and delivery to the end customer.

Our fruit have been grown in the highly fertile soil in a pristine environment of Serbia and the harvest is simply incomparable with the fruit grown hydroponically. The taste and flavour is affected greatly by a number of sunny days during the ripening and harvesting at the right time. The combination of the Serbian favourable natural conditions is a guarantee of the satisfaction with the flavour, taste, and right balance between the sweetness and acidity.

Judging by its quality, size, flavour, aroma, and the high content of natural sugar the Serbian continental fruit takes the first place in Europe. In 2015 Serbia became the largest producer and exporter of raspberries (Willamette, Meeker) in the world with a total capacity of 79,000 tonnes per year.

Naturally, with the declining quality of fruit the price decreases as well, and vice versa. Even sometimes, a manufacturer himself encourages a customer to sweeten the fruit with the artificial sugar before consuming. And here lays the essential difference between the sellers and their priorities. With the respect to all our customers our main aim is to offer the great taste and quality at the best possible price.


Fragaria Vesca
Senga Sengana

  • Cultivated strawberry

Mid-early variety, rich in vitamins and minerals, offering a distinctive and sweet taste.
The Senga Sengana berry has a crimson colouring. It is robust in nature, low in acid and high in flavour and fructose content, making it ideal for keeping in the freezer. Perfect for desserts, sorbets, smoothies, punch bowls, jellies, compotes or salads. Its shiny, juicy and aromatic fruit makes it very popular amongst gourmets around the world.

The fruit is processed, frozen and packed in three different quality levels.


Rubus Idaeus L.
Meeker a Willamette

  • Cultivated raspberries

Meeker has large, thimble shaped, dark red fruit with high sugar content and good quality flavour. The plant is very productive with a long harvest season and ripens midseason. It is a good variety for eating fresh, freezing, canning, and processing.

Willamette has an extremely large and almost round berry, is dark red, very firm and of excellent quality. Willamette is lower in sugar content which gives it a rich and slightly tart flavour. It ripens early and is an excellent variety for fresh eating, freezing, and canning.
Serbian raspberries grow on non-polluted, gentle and sunny slopes in higher altitudes and are processed in three different quality levels.

Sour cherry

Prunus Cerasus L.
Tart cherry

  • Cultivated sourcherry

Closely related to the sweet cherry, but have a fruit that is more acidic, and has greater nutritional benefits. It has a fantastic dark red acid fruit that is ideal for cooking.

Dr. Russel Reiter of the University of Texas Health Science Center recently put some hard science behind the cherry folklore. He found that tart cherries contain significant amounts of melatonin — a hormone produced in the brain’s pineal gland that has been credited with slowing the aging process, and fighting insomnia and jet lag. The combination of antioxidants in sour cherries can be also very beneficial.

An exceptional quality and satisfactory quantities are simple characteristics for sour cherries from the Serbian regions. The fruit is processed, frozen and packed in three different categories: without stone, with stone and pressed.


Rubus Fructicosus L.
Scrubby blackberry or Brambles

  • Cultivated blackberry

These sweet and succulent berries are summer delicacies. They are a part of the vast Rosaceae family and grow on shrubs known as brambles in the northern temperate regions. Each tiny juicy ‘blob’ on the blackberry represents a tiny fruit or drupelet, and there are many of them, making it an aggregate fruit. The fruit has very dark purple colouring and smooth delicate skin.

he suitable climate of the Serbian regions enables growing exceptionally good quality blackberries. The most common kind is a Thornfree blackberry. The fruit should be eaten fresh, or frozen within a few days of harvest.

They can also be made into jams and preserves to bring great summer memories on autumn or winter days. Our fruit is processed and packed in three different categories: rollend, confiture and pressed to pure.


Prunus domestica

  • Cultivated plum

This is the most commonly grown plum in Europe, and most prunes (dried plums) are made from fruit of this species. Its most common representative is The Stanley plum tree. Fruit colours vary considerably across varieties, ranging from green to yellow to red to purple to black, often with a glaucous (white waxy) bloom on the surface. The fruit is large and very sweet, rather than strongly flavoured. Plums, which are high in potassium and vitamins C and K, and are a good source of dietary fibre and can be eaten fresh, dried, or prepared into preserves, jams, jellies, and juices. One of the unique things about plums is that they are able to increase absorption of iron into the human body, building a stronger immune system. Plums are also used in various alcoholic beverages, especially in Central and Eastern Europe, including the plum brandy known as slivovitz.

The plum season starts in May and can be extended through to October. As with all of our products, the plums are purchased from agricultural estates and individual manufacturers based in ecologically healthy environments. The fruit is processed, frozen and packed in three different categories: without stone (halves), with stone and pressed.